Watch a TV spot from the campaign on YouTube. Certain campaign components will also be extended to Europe, the Middle East, India, China and Southeast Asia. In addition, to TV and radio elements, the campaign will include digital, social media and search engine marketing in the U.S. “We’ve been growing the CMA program in double digits around the world for many years now, and have made significant commitments to continue to grow, and we think that’s good for the members and the profession, and for society at large.” “With TV and radio campaigns around the world, this shows our commitment to our members and to the profession and to the future of the profession,” he continued.
“It’s all part of sustainable growth and awareness - there’s a lot of one-hit wonder approaches in terms of beginning ad campaigns, but in branding it’s important to sustain the message and the continuity of the message: explaining what management accounting is, and how it adds value to careers and to society as a whole.” “This is actually the third year of our ad campaign,” he explained.
IMA KEEP IT REAL WITH YOU CHIEF MOVIE
“We’ve seen very impressive results on the investment.” We ensure you have the best of video experience free on the internet, our movies would keep you glued to your screen, we have several movies that can be watched and enjoyed with your family members, Realnollywood movies is the largest point of collection for Nigerian movies, we are a force to be reckoned with, Tune in daily for new movie release. “In terms of the outcomes, as a result of Year Two of our ad campaign, we grew the CMA program in the U.S.
The IMA also expects that the ads will boost interest in the CMA credential, and its membership overall.
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